Post by account_disabled on Feb 22, 2024 0:43:08 GMT -6
The ask yourself questions like How much content do my users want What format do they want the content in Do mobile and desktop users want different amounts of content As a quick example of this we were working with a healthcare client an industry that is notoriously longwinded to maximize eBook downloads on the following page As you can see above the original page included a table of contentsstyle description of what readers would get when they downloaded the guide.
We hypothesized that this sort of approach with its wordy America Mobile Number List chapter titles and and formal feel did not make the eBook seem like a userfriendly guide. There was so much content that it was hard to get a quick feel for what the eBook was actually about. To address this we tried boiling the copy down to a quick easytoread summary of the eBook content Incredibly paring the content down to a very simplified summary increased eBook downloads by . However when it comes to content less is not always more. While working on a popup for Social Media Examiner we tested a couple different variants of the following copy in an effort to increase eBook downloads and subscriptions Just like the preceding example this copy was a bit wordy and hard to read.
So we tried turning the copy into bullet points... ...and even tried boiling it down to the bare essentials However when the test results came in both of these variants had a lower conversion rate than the original worddense content These results fly in the face of the whole less is more dogma marketers love to preach which just goes to show how important it is to test your content. So when it comes to content dont be afraid to try cutting things down. But you might also try bulking things up in some places provided that your content is focused on what your potential customers want and need not just your favorite talking points. Our suggestion challenge whatever you.
We hypothesized that this sort of approach with its wordy America Mobile Number List chapter titles and and formal feel did not make the eBook seem like a userfriendly guide. There was so much content that it was hard to get a quick feel for what the eBook was actually about. To address this we tried boiling the copy down to a quick easytoread summary of the eBook content Incredibly paring the content down to a very simplified summary increased eBook downloads by . However when it comes to content less is not always more. While working on a popup for Social Media Examiner we tested a couple different variants of the following copy in an effort to increase eBook downloads and subscriptions Just like the preceding example this copy was a bit wordy and hard to read.
So we tried turning the copy into bullet points... ...and even tried boiling it down to the bare essentials However when the test results came in both of these variants had a lower conversion rate than the original worddense content These results fly in the face of the whole less is more dogma marketers love to preach which just goes to show how important it is to test your content. So when it comes to content dont be afraid to try cutting things down. But you might also try bulking things up in some places provided that your content is focused on what your potential customers want and need not just your favorite talking points. Our suggestion challenge whatever you.